ONE PIECE OF NEWS

📈Does Google penalize AI SEO content?

So you've heard about AI whipping up SEO content for websites faster than one can down an espresso. Maybe you even heard the statistics: 85.1% of marketers use AI for writing. But you might be thinking: That can’t be right. Some of what ChatGPT says is non-sense. Will we just drown in generic AI noise ranking better than human experts? And then there’s a looming fear: What if Google detects AI content and penalize it hurting your hard-earned ranking?

So should you use AI to create content for your website? Let’s dive into it.

Google recently updated its algorithm and policy focusing on “helpful content”. Its mantra? Rewarding people-first content. But here’s the juicy bit: Google’s eyes are set on content quality, not its origin. They’re about slaying low-grade content, not necessarily the AI-generated stuff.

The key to boost your ranking with AI assisted content is to review and fact-check the AI output and to add visuals. Google is developing its own generative search tools and will soon offer auto-generated responses to search queries. Only content that offers something extra will attract clicks.

So, does Google penalize AI content? A resounding NO! Their target is poor content, not AI content specifically.

A good example is Bankrate, ranking third ie. for the “What is financial liquidity?” query.

When you click on the link they clearly state that the article was auto-generated. However they also say, that it was thoroughly edited and fact-checked by an editor.

The secret sauce? Balance. Blend AI's efficiency with a human touch. AI's transformative power in the digital realm is undeniable. But play it smart – focus on value, avoid shady keyword tricks, and never go full auto-pilot. Ethically use AI, sprinkle in human finesse, and you're golden.

ONE MORE THING

China’s GPT-4 moment

Baidu, China’s tech giant, revealed its latest model, Ernie 4.0. They claim it is on par with the state-of-the-art GPT-4 model. The bot can generate text, images, and videos.

However, the stock market wasn't too impressed, and Baidu's shares took a modest dip.

While we're still waiting for concrete benchmark stats, China might just be having its "GPT-4" moment. Thanks to their marathon AI investments, they're gearing up.

⌚ If you have one more minute:

• AI Could Spur an Economic Boom. Humans Are in the Way.

• 4 tech giants have cemented their AI dominance. But there’s even more room for growth

• Two friends used AI and $185 to start a side hustle—they just sold it for $150,000: ‘It really does print money’

• How ‘A.I. Agents’ That Roam the Internet Could One Day Replace Workers

AI Art of the day 🎨

I’m sure you haven’t heard of the wookie wrestlers of 18th century Japan, but thanks to Stable Diffusion and u/Aenvoker you can bridge that history knowledge gap of yours.

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That’s it folks!

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