THE NEWS

🦉 Hootsuite predicts that AI use will skyrocket in 2024 on social media

Hootsuite, a leader in social media management, has released its annual social media trends report, and guess who’s stealing the spotlight? You got it – AI!

Between 2022 and 2023, interest in AI skyrocketed. The report reveals that discussions about AI surged by 550% on news sites and blogs.

61% of companies are using AI to help their social media teams with their workload. But there's more to it. Companies are really going for it in 2024, planning to use a lot more AI – like two, three, or even four times more.

What are they focusing on? The biggest surge will be in: revising text, editing images, and providing customer service.

BUT: While marketers are jumping on the AI bandwagon like there's no tomorrow, audiences aren't exactly giving it a standing ovation. There's a bit of a trust issue when they know AI's behind the curtain.

However, not everyone's skeptical. Younger folks, especially Gen Z, are more AI-friendly. They're cool with AI content and claim they can spot the difference in a heartbeat.

Now, let’s be real: Some AI texts still end up as stylish gibberish. No one wants to spend their time on something that's all sizzle and no steak, right?

So right now, the name of the game is “Don’t say it was made by AI.” It’s an instant turn off.

However AI's getting smarter super fast, and by next year, AI-written texts are going to be top-quality. Spotting the difference between what's written by AI and what's penned by a human? That's going to get way harder. So, soon enough, people might not even bother wondering if it's a person or AI behind that awesome post.

2024 Prediction: Hootsuite predicts that the big winners in the brand world will be those who give 'authenticity' a whole new spin. It's no longer just about who's behind your content, whether it's a person or AI. What really counts is the experience that your content delivers to your customers.

ONE MORE THING

AI transforms videos but keeps the movement

Check out this cool glimpse into the future of filmmaking with AI!

Diffusion Motion Transfer can transform videos based on a text prompt, all while keeping the original video's movement and scene setup intact. The possibilities are endless!

⌚ If you have one more minute

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AI Art of the Day 🎨

Check out this 9-minute LoFi mix @iamneubert made with Runway ML Text-2-Video.

Prompt: All 200 clips from the LoFi mix were created using the same prompt.

[Japanese Ghibli Aesthetic] [Prompt] [Vibrant, Optimistic, Lo-fi, Minimalistic] / No Preset

One good prompt is all you need to create something this stunning. It’s crazy!

🏄🌊🏄🌊🏄🌊🏄🌊🏄🌊🏄🌊🏄🌊🏄🌊🏄🌊🏄🌊🏄🌊🏄

That's all for today, folks!

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